Nougram: Profitability Engineering for Creative Talent
Impacto estratégico verificado mediante el sistema A:BRA Loop de ingeniería digital.
SaaS · AI Quoting
Branding, Strategy, Comms, Product & AI
2025/2026
The Critical Pain
The Latin American creative masters their craft but quotes blind. They underprice out of fear, from imprecise manual math, and because no one ever calculated how much cross-border taxes, FX, and withholdings eat into their net margin. The result: first-rate work priced like a commodity.
- You underprice out of fear: you set a low number to avoid losing the project, and lose margin on every proposal.
- Manual Excel math that ignores the real cost of revisions, scope creep, and non-billable time.
- Fiscal blindness on the LatAm→USA corridor: WHT, VAT, and withholdings eat your net without you seeing it.
- FX and Stripe, Payoneer, Wise, or Wompi fees that no one deducts before quoting the price.
Tactical Engineering
We applied the A:BRA Loop to a pain we live in the ecosystem: turning the creative's experience into a precise, profitable commercial proposal. Not an ERP, not an Excel — preventive profitability engineering: the system that tells you how much net you'll earn before you sign the contract.
Branding
An identity that communicates financial precision with creative energy: dark palette, electric orange, and direct language. Far from the generic fintech look.
Strategy
Go-to-market across 5 validated profiles, with the LatAm→USA corridor as an unbeatable technical differentiator. Positioning: preventive profitability engineering.
Communication
Copy that activates the pain before offering the cure. Its own language — Margin Anemia, Fiscal Blindness, Fiscal Brain — and a Financial Health Test as the entry point, not a demo.
The Tool
An AI + finance engine that reads resource value, complexity, and market, trained on real data and 100% private. AI-generated proposals, PDF/Sheets export, and a dynamic Fiscal Brain for real net.
Applying the A:BRA Loop
We built Nougram with the same method we apply to clients. INSIGHT: we audited blind quoting among LatAm creatives. BUILD: we raised the full system —branding, app, communication, and business model— as a single piece. LAUNCH: we shipped with integrated strategy, not a loose product, on a freemium ladder Free → Starter → Agency → Enterprise. LEARN: we iterate on real user data, with SYNC v1.0 (Deel, Siigo, Stripe, Wise, and more) and an open API on the way.
System Impact
Nougram's visual system: financial precision with creative energy. Every screen turns a complex calculation into a clear decision for the user.
- Gerardo RiarteFounder & Estrategia
- A:BRAProducto & Ingeniería
- A:BRABranding & Comms