56 years of chemistry.Zero digital presence.We changed that.
Consolidated track record
Identity renewed
Industries activated
The problem wasn't the product. It was the perception.
INCAP had the best industrial adhesive in Colombia and knew it. But its brand said otherwise: an outdated site, no conversion architecture, no language that spoke to the plant engineer or the factory owner.
A brand that didn't scale
No consistency across channels, no visual system to support growth.
A web with no conversion
Cold catalogs, no industry-oriented calls to action.
Invisible positioning
56 years of technical expertise that never translated into digital authority.
The A:BRA Loop applied to INCAP
It wasn't "we made a pretty site." It was the full system: brand, web, and conversion, integrated.
360° brand audit, LATAM adhesives competitive analysis, and buyer-persona mapping: production manager, procurement lead, and master craftsman.
New visual identity system, industry-based web architecture, interactive technical application guide, and conversion-oriented content.
Sector positioning (footwear, wood, mattresses) and WhatsApp integration as a technical-diagnosis channel.
Traffic KPIs by industry category and advisory-request tracking to iterate the system.
What we built
Problem-aware messaging on the new www.grupoincap.com.co hero.
Use-case segmentation: one section per industry.
Friction-less diagnosis CTA wired into WhatsApp.
Before / After
The identity leap, in one gesture. Drag to compare.
The system, ready to scale
56+ years
Renewed identity without losing historical authority.
3 industries
Content architecture specialized by sector.
+200% potential
Structure ready to scale organic traffic.
1 system
Full Loop: brand + web + conversion, integrated.
For decades we were the best on the factory floor. A:BRA helped us be the best on screen too.
— Management / Grupo INCAP
Is your industrial company better on the floor than on screen?
Delivered together with MTM Marca tu Marca
This project was carried out together with MTM Marca tu Marca, who led the entire branding and brand-identity development. A:BRA drove the digital strategy, web architecture and conversion system.
Brand audit and competitive analysis powered by A:BRA Lab AI tooling.